25B+Interactions a year, trusted by the leading brands.



























Built for real conversations, real outcomes
Design intelligent, goal-driven chat AI agent experiences that understand intent and deliver accurate, human-like interactions at scale.
Automate every business touchpoint
- Banking
- Financial Services
- Recruitment & Training
- Insurance
- Retail & Ecommerce
Always-on, secure customer banking
- Support & security: Handle queries, offers, and 2FA-enabled interactions at scale
- Accounts & cards: Manage accounts, statements, and track card applications in real time
- Branch & service requests: Discover branches, book appointments, raise requests via chat
Outcome
Faster resolutions and consistent, secure banking across channels.
Always-on, secure customer banking
- Support & security: Handle queries, offers, and 2FA-enabled interactions at scale
- Accounts & cards: Manage accounts, statements, and track card applications in real time
- Branch & service requests: Discover branches, book appointments, raise requests via chat
Outcome
Faster resolutions and consistent, secure banking across channels.
Faster loans, fewer handoffs
- Apply & track: Apply for loans, check CIBIL scores, track status in real time
- Manage & repay: View repayments, handle prepayments, access loan details
- Documents & support: Upload documents digitally and get instant assistance
Outcome
Accelerated loan journeys with lower friction.
Smarter hiring, backed by signals
- Screen & assess: MCQ tests, AI-led evaluations, video interviews
- Evaluate eeeply: Analyze speech, tone, grammar, and behavior
- Act on insights: AI reports with comparative and module-wise analysis
Outcome
Faster, fairer hiring decisions with better candidate experience.
Guided decisions, built on trust
- Assisted support: Chat, calls, and co-browsing with advisors
- Policy & payments: KYC, renewals, premium payments, document access
- Alerts & education: Fraud alerts, reminders, calculators, and goal planning
Outcome
Higher trust, informed decisions, stronger engagement.
Frictionless buying, end to end
- Pre-purchase support: Product discovery, recommendations, offers, and availability checks
- Orders & fulfillment: Order tracking, returns, refunds, and delivery updates via chat
- Post-purchase care: Issue resolution, feedback collection, and re-engagement
Outcome
Higher conversions, fewer support tickets, better customer retention.
See it in action: a real banking conversation
One conversation. Three layers of intelligence working in sequence. That's hybrid in practice. A customer opens with "I don't have a bank account, how do I get started?" Here's what happens next.
AI Intent Assist
detects "Open an Account" even if the phrasing is messy. Routes to the right flow.
Smart Flow Assist
kicks in when the user asks "Is PAN mandatory?" mid-flow. Answers using your node descriptions, then resumes the journey. No restart. No data loss.
Intent Insights
captures everything post-session. You see Open Account ranking #1 with 150 sessions and 4.8 CSAT. Loan Inquiry shows up at #5 with a lower score. You know where to invest next.
Proven outcomes. Real impact.
JSW MG Motor India Supercharges Service

View Case StudiesAt JSW MG Motor India, our commitment to delivering exceptional customer experiences drives every decision we make. When we identified the need to streamline our customer communications, we sought a partner who shared our vision for service excellence. Through our collaboration with Exotel, we've transformed our customer service operations. The centralized system has empowered our 400+ agents to deliver consistent, high-quality service across all touchpoints. We're proud to see a 22% increase in customer satisfaction. The unique virtual numbers for each dealership have reinforced our brand identity while eliminating customer confusion. This transformation has strengthened JSW MG Motor's position as a customer-centric automotive brand, enabling us to focus on what we do best - delivering exceptional experiences to our customers.
Kapil Bajaj
Head - Digital Transformation and Analytics
JSW MG Motor India Pvt Ltd


Frequently asked questions
What is a Gen-AI chat agent?
A Gen-AI chat agent is an AI-powered conversational agent that uses large language models (LLMs) to understand intent, detect sentiment, retain context across conversations, and complete tasks like resolving queries, processing orders, or qualifying leads. Unlike traditional chatbots that follow scripted decision trees, Gen-AI chat agents respond dynamically to natural language, handle complex multi-turn conversations, and adapt to new use cases without rule rewrites.
What is the difference between AI chatbots and Gen-AI chat agents?
The main difference is intelligence and adaptability. Traditional AI chatbots follow predefined rules and keyword triggers, making them rigid and limited to expected queries. Gen-AI chat agents are powered by large language models and can: 1. Understand intent and sentiment in natural language 2. Maintain context across long conversations 3. Handle open-ended, complex questions 4. Adapt to new scenarios without re-scripting 5. Take real actions through API integrations This makes Gen-AI chat agents better suited for enterprise customer support, sales, and CX automation.
How do chat AI agents work?
Chat AI agents work in five steps: 1. Listen: Capture the customer's message across web chat, WhatsApp, or in-app channels 2. Understand: Use LLMs to detect intent, sentiment, and conversation context 3. Retrieve: Pull relevant information from your knowledge base, CRM, or backend systems 4. Respond: Generate accurate, human-like replies in the customer's preferred language 5. Act: Complete tasks like booking, refunding, or escalating, then summarize the conversation This all happens in real time, with no scripting or manual handoffs.
How do chat AI agents improve customer engagement?
Chat AI agents improve engagement by delivering instant, personalized, and contextual responses 24/7. They: 1. Analyze customer intent and history to personalize every reply 2. Respond in 100+ languages, including major Indian and global languages 3. Maintain conversation context across channels and sessions 4. Escalate seamlessly to human agents when needed 5. Operate without queues, wait times, or office hours The result is faster resolutions, higher CSAT, and stronger customer retention.
How is a chat AI agent different from live chat?
A chat AI agent is fully automated and operates 24/7, while live chat is operated by human agents during business hours. Chat AI agents respond instantly, handle thousands of conversations simultaneously, and work without queues or wait times. Live chat, on the other hand, is limited by team size and availability, but offers human judgment and empathy for complex situations. Key differences: 1. Availability: Chat AI agents work 24/7; live chat is limited to business hours. 2. Scale: AI agents handle unlimited concurrent chats; live chat is bound by team size. 3. Response time: AI agents respond instantly; live chat takes minutes. 4. Cost per interaction: AI agents are significantly cheaper; live chat is resource-heavy. 5. Best fit: AI agents excel at high-volume, repeatable queries; live chat is ideal for complex, emotional, or highly personalized issues. Most enterprises use both, with AI handling scale and humans handling complexity.
Can chat AI agents handle conversations in multiple languages?
Yes. Exotel's chat AI agents support over 100 languages, including English, Hindi, Tamil, Telugu, Bengali, Marathi, Arabic, Bahasa Indonesia, and more. Customers can start a conversation in their preferred language, switch mid-conversation, and receive accurate, contextual responses, enabling enterprises to serve diverse markets without building separate bots for each region.
Can chat AI agents integrate with existing CRMs and business systems?
Yes. Exotel's chat AI agents integrate with major CRMs (Salesforce, HubSpot, Zoho), helpdesks (Freshdesk, Zendesk), ERPs, and custom backend systems via APIs. This enables real-time data access, automated workflows, and grounded responses based on actual customer data, including order history, account status, and preferences.
How do chat AI agents improve contact center productivity?
Chat AI agents improve productivity by automating repeatable tasks and supporting human agents with real-time intelligence. Specifically, they: 1. Handle FAQs, order tracking, and bookings without human involvement 2. Provide live agents with conversation summaries and customer context 3. Reduce average handle time (AHT) and after-call work 4. Improve first-contact resolution rates 5. Free up human agents to focus on complex, high-value interactions
How quickly can a chat AI agent be deployed?
Most enterprises deploy Exotel's chat AI agents within a few days to a few weeks, depending on integration complexity. The platform supports: 1. No-code configuration for operations teams 2. Pre-built templates for support, sales, and order management 3. API-first integrations with CRMs and helpdesks Self-serve setup with document upload and AI training There is no engineering dependency for most rollouts.
Are chat AI agents secure and compliant?
Yes. Exotel's chat AI agents are built on enterprise-grade infrastructure with end-to-end encryption, data masking, and role-based access controls. The platform is compliant with global standards including: 1. ISO 27001 (Information Security) 2. PCI-DSS (Payment Card Security) 3. SOC 2 Type 2 (Operational Security) 4. GDPR (Data Privacy) This makes it suitable for regulated industries such as BFSI, healthcare, and insurance.
What are the most common use cases for chat AI agents?
Chat AI agents are best suited for high-volume, repeatable customer interactions. The most common enterprise use cases are: 1. Customer support: FAQ resolution, order tracking, returns, and refunds 2. Sales and lead qualification: Product discovery, recommendations, lead capture 3. Banking and financial services: KYC, loan applications, account servicing 4. Insurance: Policy renewals, claims, premium payments 5. Retail and eCommerce: Pre-purchase support, order management, post-sale care 5. Healthcare: Appointment booking, insurance verification, patient queries
How do chat AI agents reduce customer support costs?
Chat AI agents reduce support costs by automating a large share of incoming queries, which lowers headcount requirements and improves efficiency. Enterprises typically see: 1. Up to 60% reduction in support ticket volume 2. Lower cost per interaction 3. Faster resolution times 4. Higher CSAT scores 5. Measurable ROI within the first quarter of deployment By handling repetitive queries with AI and routing only complex ones to humans, businesses scale support without scaling cost.






